Itaewon 565 is the signature scent and the address of Soohyangs very first store in Itaewon. Itaewon 565 is thier best-selling fragrance, infusing a lot of fresh green floral notes.
Soohyangs iconic diffuser, known for its signature brown bottle, is simple and chic design which makes your space fragrant whilst visually pleasing. Ideal for scenting small spaces over a period of several months.
Soohyang means excellent fragrance and the founder, Kim Soohyang, always knew she was destined to create her own fragrance company. A fragrance reflects characteristics of the space, as well as emotions and the inner world of the people within the space. Like an outfit that fits perfectly, or a moving piece of music, a sensitively chosen fragrance carries a special meaning.