Itaewon 565 is the signature scent and the address of Soohyangs very first store in Itaewon. Itaewon 565 is thier best-selling fragrance, infusing a lot of fresh green floral notes.
Soohyangs signature item. Each of the candles is in the trademark pink package, adored by people all over the world. Soohyangs candles, whose trademarked pink box has become synonymous with iconic design and beautiful scents.
Each candle is made in Korea of biodegradable vegetable wax, which burns even and clean, leaving no ash or smoke.
Soohyang means excellent fragrance and the founder, Kim Soohyang, always knew she was destined to create her own fragrance company. A fragrance reflects characteristics of the space, as well as emotions and the inner world of the people within the space. Like an outfit that fits perfectly, or a moving piece of music, a sensitively chosen fragrance carries a special meaning.