Itaewon 565 is the signature scent and the address of Soohyang’s very first store in Itaewon. Itaewon 565 is thier best-selling fragrance, infusing a lot of fresh green floral notes.

A refined accessory for perfuming small spaces, a closet or a drawer.
Hand-poured in a pretty hexagonal shape, with their signature slogan embossed on the face, this soy-wax tablet is beautifully infused with a Soohyang scent. The tablet diffuses its perfume for approximately 3 months.

• 100% vegetable wax
• Phthalate free
• Handmade in Korea.

Soohyang means excellent fragrance and the founder, Kim Soohyang, always knew she was destined to create her own fragrance company. A fragrance reflects characteristics of the space, as well as emotions and the inner world of the people within the space. Like an outfit that fits perfectly, or a moving piece of music, a sensitively chosen fragrance carries a special meaning.