Today Baxter of California has a new look and feel with updated packaging, exciting new imagery, new cutting-edge men's products that target very specific skincare needs, and improved formulations that combine the trusted traditions of science with fine ingredients with nature. Ideal for all skin types, the high-tech assortment works alone or in tandem, providing men with intelligent skincare solutions to anti-aging, shaving, cleansing and basic skincare. This Clay Pomade product is styling clay for men's hair. Rub a small amount of clay into the palm of your hand and apply to wet or dry hair. Apply more product for increased hold and style. A blend of natural clay and wax gives hold and texture to hair. Leaves hair with a matte look.